Brand Strategy & Campaigns
“I am a Multidisciplinary Creative Strategist and Interdisciplinary Artist who builds magnetic brand ecosystems. I believe the best marketing doesn’t just sell a product, it cultivates a radically authentic community. By bridging MFA-level visual storytelling with rigorous data analytics, I translate complex concepts into high-converting, multi-platform narratives. We are the architects here, and this is how we build the world.”
Above Rinaldi Labs, Inc.
Architecting an Industry Authority
Above Rinaldi Labs possessed elite capabilities in cosmetics formulation and manufacturing, but their digital footprint did not reflect their physical power. They were the industry's best kept secret. My assignment was to completely bisect their operational structure and reconstruct it for a digital landscape. I architected a strategic roadmap to shift from passive brand awareness to active IP distribution. By conducting deep Generative Engine Optimization audits and leveraging Generative AI, I translated complex cellular science into accessible visual narratives. Within sixty days, we achieved a 1731% increase in organic impressions and a 2279% surge in user engagement.
Role: Digital and Social Media Marketing Manager, Lead Creative Director
Project Type: B2B Brand Strategy, Content Creation, CRM Architecture, AI Asset Generation
Strategic Roadmap
A visual executive summary detailing the transition from a reactive fixer lab to a proactive innovation accelerator. This roadmap outlines the data audits, the CRM pipelines, and the content operations cycle used to capture and nurture high value B2B leads.
A 9-slide executive summary. View the full 34-page Strategic Roadmap By Clicking the Button
Brand Governance
Establishing a strict visual identity requires understanding the finite line between clinical rigor and aesthetic appeal. I authored a comprehensive Brand DNA guide to dictate typography, color theory, and the Industrial Elegance visual standard.
Social Media Marketing + AI Asset Generation
Leveraging Generative AI tools, I rapidly scaled high fidelity social assets to shift the brand aesthetic from a standard laboratory environment to a high end editorial campaign. This proves a command of multi platform storytelling.
Directed, shot, and edited recap reels for MakeUp in LA. I captured the raw energy of the event and founder insights while maintaining the elevated brand standard to drive digital engagement directly from the showroom floor.
B2B Thought Leadership
Engineered high-engagement PDF carousels optimized specifically for the LinkedIn algorithm. I translated ARL's brand manifesto into bite-sized, highly shareable digital assets, positioning the founders not just as contract producers, but as 'innovation partners' who 'live at the intersection of science, creativity, and technology'. Highlighting their ability to engineer stable and scalable formulas from the start actively converts network connections into qualified leads.
Executive Presentations and Pitch Design
Designed comprehensive keynote presentations for the CEO's industry engagements and crafted high converting pitch decks. These documents translate complex cellular science, such as precision tonal blur and bio energy technology, into editorial, consumer facing product concepts
I directed communications and visual strategy for limited edition fine art photography books targeting niche curators and museum institutions. This project required a deep understanding of the tactile experience, translating handmade qualities into digital narratives that achieved a 20 percent engagement increase. Through behind the scenes social content, high fidelity video walk-throughs, and institutional press kits, I accelerated inventory sell through for award winning publications recognized by the Lucie Photobook Prize and Aperture Paris Photobook Awards.
I architected digital ecosystems that bridge the gap between institutional research and grassroots activism. From designing the web presence for Brown University neuroscientists to building the visual identity and fundraising pipelines for a marginalized artist collective, this case study proves that inclusion is a deliberate design choice. I mobilized capital and community to raise 20000 dollars in four days and translated complex clinical data into radical human connection.