Brand Strategy & Campaigns
“I am a Multidisciplinary Creative Strategist and Interdisciplinary Artist who builds magnetic brand ecosystems. I believe the best marketing doesn’t just sell a product, it cultivates a radically authentic community. By bridging MFA-level visual storytelling with rigorous data analytics, I translate complex concepts into high-converting, multi-platform narratives. We are the architects here, and this is how we build the world.”
DAIS Books
Driving Collectability Through Visual Storytelling
The objective was to drive product collectability for limited edition launches of fine art photography book targeting niche curators, fine art collectors, and museum institutions. Much like my own physical publication projects, this required a deep understanding of the tactile and the multi sensorial experience. I developed a visual first social media strategy and engineered email marketing funnels using MailChimp for a curated database of over 2000 high value stakeholders. This approach achieved an average engagement increase of 20 percent and radically accelerated high ticket inventory sell through.
Role: Brand and Communications Manager
Project Type: Social Media Strategy, Content Creation, Email Marketing
Cultivating Exclusivity and Community
Social media for fine art publications requires moving beyond standard promotion to build genuine anticipation. By showcasing the behind the scenes manufacturing process, from raw press proofs to the arrival of bound text blocks, I transformed the production cycle into a narrative event. This visual transparency cultivated a highly engaged community and drove immediate pre-order conversions.
Videos served as the cornerstone for our email marketing funnels, giving curators and collectors a visceral understanding of the object before purchase.
Translating the Tactile
Selling high ticket sculptural objects online requires bridging the digital and physical divide. Highlighting the debossed foil, the slipcases, and the hand bound qualities of these publications was critical. I leveraged high fidelity photography and animated gifs to communicate the weight, texture, and multi sensorial reality of the books.
Institutional PR and Editorial Strategy
To drive institutional sales and gallery placements, I authored comprehensive press packs. For Zora J. Murff's At No Point In Between, I translated his exploration of the physical landscape and anti black violence into a clear editorial narrative, highlighting its win at the 2019 Lucie Photobook Prize. For Tarrah Krajnak's El Jardín de Senderos Que Se Bifurcan, I built a media kit communicating her complex exploration of ancestral exile and time twins in Lima, supporting its shortlisting for the 2021 Aperture Paris Photobook Awards. This proves my ability to synthesize heavy academic concepts into high converting institutional marketing assets.
I architected digital ecosystems that bridge the gap between institutional research and grassroots activism. From designing the web presence for Brown University neuroscientists to building the visual identity and fundraising pipelines for a marginalized artist collective, this case study proves that inclusion is a deliberate design choice. I mobilized capital and community to raise 20000 dollars in four days and translated complex clinical data into radical human connection.
I architected the digital ecosystem to transition Above Rinaldi Labs from an industry secret to a dominant authority. By merging MFA-level creative direction with rigorous Generative Engine Optimization and CRM mapping, these campaigns achieved a 1731 percent increase in organic impressions and a 2279 percent surge in engagement. This case study details the development of a comprehensive Brand DNA, automated B2B lead pipelines, and the leverage of Generative AI to scale high-fidelity social assets.