Inclusion Design: Systemic Advocacy
I believe the digital landscape should reflect the complexity of the human one. My history is an exercise in translation: processing the clinical rigor of neuroscience into narrative medicine and architecting digital homes for voices typically left in the periphery. I design systems that prioritize human agency over standard market metrics, proving that inclusion is not just a value but a deliberate design choice. We are building the frameworks for solidarity here, bridging the gap between academic inquiry and radical community action.
Artists and Scientists as Partners (ASAP)
Interdisciplinary Frameworks and Course Design
At Brown University I navigated the finite line between scientific inquiry and artistic practice. Working with contemporary neuroscience and narrative medicine my goal was to process complex research into a functional user friendly landscape. I conducted in depth literature reviews and meta analyses on the intersection of visual/performing arts and neuroscience to drive strategic program development while simultaneously designing and maintaining the program website to focus on user experience and SEO. I was awarded the Karen T Romer Undergraduate Teaching and Research Award to co-design two transformative courses in the Department of Theatre Arts and Performance Studies: Arts and Health Theory and Arts and Health Practice. Working with Professors Julie Strandberg and Rachel Balaban I built a curriculum grounded in neuroscience and anthropology to explore the power of dance and art to treat people with neurological disorders like Parkinson’s Disease and Autism.
Role: Creative Consultant and Digital Developer
Project Type: Web Development, Curricular Design, Clinical ResearchSEO Strategy, Brand Identity
Visual Semiotics | Identity Design
I engineered the visual identity for the program, developing all cohesive branding assets including the primary logo and typographic layouts to ensure consistency across web and print materials. The digital architecture I built for the program website used a hybrid approach to prioritize an SEO friendly structure and user experience. This allowed the program to effectively share its methodology for exploring holistic healing through the study of artistic and scientific methodologies.
Original Photography and Field Research
I created all original photographic content to document the program and its human impact. The practice segment of the curriculum included site placements where students worked with skilled teachers and engaged in an ethnographic approach to their experience. I embedded Design Thinking into the semester where students pitched solutions to challenges they identified in the field. Through original photography and multimedia curation I assimilated specialized academic data back into a public facing community emphasizing the human impact of narrative medicine.
Vibrance Art Exchange
Community Cultivation and Activism
Vibrance Art Exchange was born as a scream and a whisper all at once. It served as a way to process the emotions and desensitization of the 2020 pandemic transforming isolation into a radically authentic community. As the founder of this collective I architected digital spaces for marginalized artists to take back their agency. Vibrance is a smart tool in Photoshop that cleverly increases the intensity of muted colors while leaving already saturated colors alone. Vibrance Art Exchange aimed to do exactly that: amplify the muted voices of BIPOC LGBTQIA+ and Womyn in Art through the exchange of art intellect and empathy.
Role: Founder and Creative Director
Project Type: Community Organizing, Digital Activism, Event Curation
Visual Semiotics | Identity Design
I developed cohesive branding assets including the primary logo typography and color gradients to ensure visual consistency across all web and print materials. The visual identity needed to feel inherently digital yet undeniably human reflecting the intersection of art and activism. The iterative design process focused on finding a visual language that was as bold and unapologetic as the artists we represented.
Campaign Assets and The Mission
Curation and Digital Activism Highlighting the digital galleries and the artists featured within the collective required an empathetic approach to visual storytelling. I designed the promotional materials to ensure the focus remained entirely on uplifting the voices of the community. From introducing the artists to detailing the logistics of the donation match every asset was engineered to be highly shareable and action oriented.
Grassroots Organizing and Impact
To build an artist controlled economy away from wealthy institutions Diversity and Inclusion were at the forefront of our strategy. By leveraging organic community organizing and corporate donation matching I architected targeted initiatives that mobilized capital at incredible velocity. In just four days we successfully drove 177 individual donations to reach a 10000 dollar goal which was doubled to 20000 dollars through company matching. These funds were distributed directly to Black led LGBTQIA+ organizations including Black Visions Collective Trans Justice Funding Project and the Black AIDS Institute. It was an exercise in finding the connection we craved pulling the pieces together to build a functional life giving ecosystem.
I architected the digital ecosystem to transition Above Rinaldi Labs from an industry secret to a dominant authority. By merging MFA-level creative direction with rigorous Generative Engine Optimization and CRM mapping, these campaigns achieved a 1731 percent increase in organic impressions and a 2279 percent surge in engagement. This case study details the development of a comprehensive Brand DNA, automated B2B lead pipelines, and the leverage of Generative AI to scale high-fidelity social assets.
I directed communications and visual strategy for limited edition fine art photography books targeting niche curators and museum institutions. This project required a deep understanding of the tactile experience, translating handmade qualities into digital narratives that achieved a 20 percent engagement increase. Through behind the scenes social content, high fidelity video walk-throughs, and institutional press kits, I accelerated inventory sell through for award winning publications recognized by the Lucie Photobook Prize and Aperture Paris Photobook Awards.